Strategic market management
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Strategic market management by David A. Aaker

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Published by John Wiley in Hoboken, NJ .
Written in English


  • Marketing -- Management

Book details:

Edition Notes

Includes index.

StatementDavid A. Aaker.
LC ClassificationsHF5415.13 .A23 2005
The Physical Object
Paginationxii, 356 p. :
Number of Pages356
ID Numbers
Open LibraryOL19149561M
ISBN 100471484261
LC Control Number2004042209

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